Basic Lead

event production & management

Basic Lead is an event production and marketing agency specializing in large-scale, international, B2B and B2C events that engage entertainment content producers, distributors and consumers. Established 25 years ago and with offices in Los Angeles and Johannesburg, Basic Lead has planned over 150+ purpose-driven and international events in more than 30 countries leading to growing sales, increased market shares and strong brand expansion. Events include consumer and trade exhibitions, conferences, road shows, public relations functions and award ceremonies.